Ready to get shit done?
As our Head of Retention, your mission is to ensure that once a user joins bunq, they stay and fall in love with our product. You will be the voice of the user, deeply understanding their life-stage needs and building a world-class, AI-driven retention strategy. Your work will deliver personalized value, foster loyalty, and turn our users into lifelong champions.
Take ownership
Understand behavior (not just opinions)
Build a clear view of how users actually use bunq: frequency, depth, moments that matter, and drop-off patterns.
Detect when someone is thriving (“active”) vs. slipping away (“at risk”) vs. gone (“churned”) — and why.
Make bunq feel relevant to each life stage
Turn life events and intent into simple, actionable personalization (not creepy, not noisy).
Guide users to discover the features and benefits that match their current situation — and make them fall in love with bunq.
Communicate with precision and empathy
Deliver messaging that’s useful, well-timed, and segment-specific: tips, reminders, rewards, nudges, winback.
Ensure every message earns attention and builds trust (tone, timing, content, frequency).
Fix retention leaks at the source
Identify journey gaps and product friction that drive churn.
Partner with Product, Data, Research, Support, and Operations to structurally remove issues — not patch them with more messaging.
Win users back
Design and run winback programs that rekindle the relationship with a clear reason to return.
Learn what actually reactivates behavior and compound it.
This challenge is perfect for you if
Build, lead, coach, and grow a 10–15 person team
Set the retention strategy across lifecycle touchpoints: onboarding → activation → habit building → monetization → loyalty → winback.
Own the lifecycle roadmap and run a high-velocity experimentation program (A/B testing, multivariate where useful).
Build a strong measurement framework (north-star, segment KPIs, journey-level dashboards, causal thinking).
Establish a tight feedback loop: quantitative behavior + qualitative user insight (interviews, outreach, research).
Proactively monitor user sentiment and emerging issues (including external signals) and drive fixes before they scale.
Create scalable, AI-first systems that help navigate and orchestrate the user journey
Your space to perform
We give you the space and the tools you need to succeed 💪🏼
🤟 Join forces with great colleagues across the globe to revolutionize banking
🌟 Make lasting impact by working on complex & exciting challenges
🎯 Profit sharing based on the impact you make and bunq's performance
🤟 Great, international colleagues who share your mindset
👩💻 Hybrid setup: after 3 months in-office, work 2 days remote, 3 days in-office weekly.
🧳 Digital Nomad program: work remotely 1 week per quarter after 1 year and 3 weeks per quarter after 2 years
📚 We support growth with bunq Academy and €1,500 annual learning budget
🚴 A massive discount with Urban Sports for your wellbeing
🚌 Travel expenses are covered whether you come walking or by bike, bus or car (though we prefer green choices 🌳)
💻 A MacBook so you can Get Shit Done with us
🥦 Delicious lunches from our fabulous in-house chefs with vegan and vegetarian options
💰 An optional pension plan with monthly contribution from bunq
💸 Monthly contribution to your phone and internet bills
🍻 Friday drinks and other celebrations - bunq style
